Mission Healthy Men is a campaign in Austria to motivate men to become as health-conscious as women and to get health check-ups, especially for prostate cancer.

Under the slogan “Prevention is the future” the campaign is fundraising among banks, corporations, drug companies and orchestral concert-goers, while aiming to impact health choices by regular guys who get their autos serviced at regular intervals — or did before the recession — yet ignore their own health.

The initiative is led by International Society for Men’s Health (ISMH).   A web video,  Mission Healthy Men,  is viewable online in English as well as in German.

ISMH has other  webcasts about the possible role of testosterone decline in  risks to men’s health such as through development of metabolic syndrome, diabetes and cardiovascular disease.

The 6th World Congress on Men’s Health and Gender, scheduled for October  9-11, 2009, is titled Why Men Die Earlier and SufferMore.